PRESS RELEASE. The AdGram service was founded a year ago and is currently the largest ad exchange in Telegram.
AdGram helps brands quickly and efficiently place large ad volumes in channels and groups. Channels and groups benefit from growing their audience, it’s easy to find advertisers and increase ad placement revenue through AdGram.
Over the past 12 months, the service has gained tremendous experience communicating with both advertisers and administrators from different countries, revealing issues with multi-currency billing. After overcoming these obstacles, it was decided that cryptocurrency could be the key to solving this problem.
With the termination of the Telegram team’s work on the TON project in May 2020 (the messenger lost one of its monetization methods), Free TON was launched, which took over the development and popularization of TON Crystal using from the open source code of the original TON. The uniqueness of FreeTON is that it is one of the few projects where all tokens belong to the community and it is developing as a decentralized autonomous organization.
The potential of the underlying technology and the growth of the community have been inspired AdGram and in October 2020, they partnered with the FreeTON community and fully integrated Crystal as a payment method. Synergy with FreeTON made it possible to take a big step towards using cryptocurrencies as a single, simple and straightforward payment method.
The ability to pay with tokens for ads in Telegram creates a powerful use case for the TON Crystal token. A huge and constantly growing volume of the advertising market is vital for tokenomics as it creates supply and demand for market participants, increasing the liquidity of the token itself.
For administrators and advertisers, transactions in TON Crystal are simple, convenient and fast! It also solves the problem of collecting data for transfers in different currencies and avoids paying bank charges.
Advertising on Telegram and the FreeTON blockchain, the successor to Durov’s original (but never happened Durov’s TON), create a strong and impact-resistant synergy of mutual benefits. This shows that markets and communities can develop in a self-regulating environment.
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