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Ricardo Salinas Pliego, president of the Grupo Salinas conglomerate and Mexico’s third richest person, is connecting Bitcoin to social media.

The billionaire with a estimated net worth of over $ 13 billion as of January, his Twitter bio changed over the weekend with the Bitcoin (BTC) hashtag. Crypto Twitter users and some of Salinas’ more than 840,000 followers reported noticing the change Saturday around the time the crypto asset’s price soared to over $ 40,000 for the first time in 23 days.

I spoke to Cointelegraph, Salinas in December revealed that he had first bought Bitcoin at $ 200 in 2013, later sold during the 2017 bull run when the price hit $ 17,000. He described the cryptocurrency as his “best investment ever”.

In November, Salinas said 10% of its “liquid portfolio” is invested in BTC, and the remainder “in precious metals miners.” The 65-year-old billionaire bought before the price of Bitcoin rose to new record highs in December and January, more than doubling its investment. He has said he does not intend to sell cryptocurrencies for at least five years.

Salinas isn’t the only billionaire using social media to push crypto lately. Today, SpaceX CEO Elon Musk continued his push of the cryptocurrency Dogecoin (DOGE). Musk has targeted DOGE users in recent weeks as the token became entangled in a pump-and-dump effort by Reddit merchants and investors. The price of DOGE is up almost 600% in the last 30 days.

At the time of publication, Bitcoin’s price is $ 38,078, down more than 5% in the past 24 hours.